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ISCAPE's Corporate Profile (PDF/640K) |
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Planning to re-design your site and not sure where to start? Find out how we can help. |
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At ISCAPE, our advisory services form an integral part of every successful project. We work with you to map out a well-engineered solution.
Whether you're in the planning stages, part way through a project, approaching the end or re-evaluating, we can help you achieve better results. We look at everything from how users experience your existing site or product to technologies running your solution. We develop a roadmap to meet both short and long-term goals and work with you to successfully achieve the goals.
Our advisory services consist of:
| Requirements Analysis |
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We work closely with your team, target audience and users groups to conduct an audit, gaps analysis, and research to gather requirements. We ask user, process and technology questions that provide a complete framework for determining your critical path. Based on this information, we define and assess information gaps, architecture, functionality specifications and design direction, and then present a prioritized list of recommendations. |
| Strategic Planning |
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Imagine trying to get to a destination in a place you've never been before, without a map. Without a roadmap, your online journey can become very complex early on. A sound strategic plan can help you lay the foundation for success.
We work with you to involve everyone required during the planning process, to obtain buy-in and develop the right level of detail. We don't believe in traditional methods of creating hundreds of pages of information that no one has time to read and is difficult to act on. Our methodology is to create a roadmap that is actionable, measureable, and includes scenario planning to pilot ideas before committing the resources, budget and time to a real life solution. For large-scale projects, we can plan your project roll-out in phases that accommodate the priorities of your short-term objectives while working towards the longer-term solution. A roadmap will provide practical, customer-focused steps to help you on your journey. |
| Information Architecture Design |
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An effective interface and well-organized service oriented architecture provides users with easy access to the information they want. Enticing visitors to dig deeper, to engage more fully with your site, to purchase your product or request your service involves understanding how the user navigates your site, how much time it takes for them to find information, and how long they stay on specific sections. A good archicture design takes into account these questions and much more to give users the confidence and trust to educate and entertain themselves, and to have a positive user experience. |
| Usability Audits |
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Do you have an existing site that consistently disappoints your audience because it under-performs from a user perspective? Or a product that falls far short of meeting your business goals?
Working with your users, we assess the user experience, information architecture and content—from the perspective of your target audience(s) using the following methods.
- Usability Testing (one-on-One)
- Card sorting (Content affinity)
- Customer insights (interviews/surveys)
We provide practical and actionable recommendations for usability improvements. We can then take the plan to the next step and work with you and your user groups to implement the recommendations. |
| Content Evaluations |
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Dated, static information turns online customers off. If you have an existing site, ISCAPE can evaluate your current site content for relevance, timeliness and effectiveness. And our content developers can work with you to develop content that effectively communicates your message and captures your audience.
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| Content Development |
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Content will always be king. So don’t let your most precious communications medium become stale and outdated. Entice visitors to return by keeping content fresh, pertinent and dynamic.
Make your content both relevant to the target audience and a consistent reflection of your brand.
- Web site copy
- Email newsletter copy
- Ad copy (online/offline)
- Company Profiles and Bios
- Press Releases
- Corporate Brochures
- Service Overviews
- Investor & Media Kits
- Product Collateral.
Content developers will work with you to select the communications channel, medium and develop copy that clearly communicates your message to your target audience(s). |
| Project Management |
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It takes experience to ask the tough questions that minimize risk and keep a well-coordinated project’s timeline, budget and resources on track.
We work with you and the project team(s) in your organization to provide valuable project management experience, to lead a project or to participate in your project as a user expert. Call or write us if your site or product could benefit from our experience. Let's discuss how we can work together. |
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