• Online Marketing Strategy
• Search Engine Optimization
• Email Marketing
• Online Advertising & Media Buying
• Content Development
• Campaign Management
• Web Analytics

You need to make people aware of what you have to offer. You need to find your target audience and bring them back to your Web site time and time again. And, yes, visitors will come to your site, but how do you keep them engaged? How do you get them to come back? How do you know if they've found what they need? 

“Build it and they will come” is a myth in both the offline and online worlds. The effects of marketing occur over time. That's why your company must communicate its positioning and brand consistently—both inside and outside the organization—in every channel. The long-term effects of a consistently applied, carefully constructed message often outweigh the benefits of short-term, market-driven sales incentives. ISCAPE will work with you to devise and execute a practical plan. 

• Learn what's happening in all your communication channels
• Coordinate the delivery of your messages (copy, design, project management)
• Ensure seamless collaboration between traditional and online marketing teams
• Promote brand and message consistency across all your channels
• Leverage your resources effectively across channels
• Build standards, templates and calendar for managing your time effectively.

We work proactively with you to define the value propositions for your audience(s) and brainstorm ideas on an on-going basis. Whether your objective is to increase your brand visibility online, optimize your position on search engines, drive traffic to your site or promote special offers, we'll build and implement a plan with clear objectives and measurements.

We believe in taking a phased approach, trying different tactics and measuring results along the way. We review your site stats, conduct surveys, user tests and optimize your copy and design to continue to deliver concrete ideas for marketing online. This approach has helped our customers achieve the results they want.

The best time to find new customers: before they even know you exist. People tend to search online for a service or product to solve their pain when they need it most.

The best way to get noticed: optimize your site and upgrade your ranking in search engines. Reach your audience “just in time” and you’re halfway to gaining a customer.

ISCAPE combines tactics specific to your market to get your site listed in directories and improve your company’s ranking in search engines.

Effective email marketing provides an opportunity to drive purchase decision and customer loyalty. We help you take your marketing message directly to your target audience(s). ISCAPE’s online marketing strategists guide you through the process of building your own distribution list, setting up newsletters, working with affiliates, exchanging content, creating successful email promotions and much more . When you’re ready to market, our content developers can assist in developing and maintaining standards for your content.

Where consumers go, advertisers follow. Convert online searchers to buyers with online ads and media buying.

Don’t know how to get the best value for your online advertising budget? We know where to find options and target your advertising to fit your organization. Our online marketing strategists evaluate not only whether you’re better investing in a standard banner ad or a filmlet, chatbot, interactive banner, but also what metrics you should track.

Content will always be king. And when you only have a few seconds to get your message across to an online reader, there's no time to mince words. We develop advertising copy, Web site copy optimized for search engines, and online collateral targeted to your niche audiences.

Reinforce your brand and build loyalty by refreshing your copy, communicating consistent messages, broadcasting timely email newsletters, press releases and email alerts that convey clear, focused information in style. Establish online subscription services for readers to select the specific communications they want to receive.

Developing a cost-effective online marketing campaign requires expertise and experience.

Access one of our strategic minds to gain the know-how to develop and implement a successful campaign, as well as the experience to understand and interpret your online metrics. We set benchmarks, track your campaign, and then continually monitor and adjust tactics to ensure your investment meets your objectives.

We're big on documentation, reporting and methodology. We have templates, software and the knowledge to bring all the key components together to leverage the online channel for your organization.

When it comes to online marketing, the good news is everything is measurable. From site statics monitoring and reporting to conversion tracking, we measure vital site statistics and set key metrics to identify general patterns of activity, trends and variances that can inform your Web site's evolution. After evaluating the stats, we highlight key metrics for review and establish benchmarking. Ask us about our monthly services to generate reports and conduct a thorough analysis of your site statistics.